House of the DragonSeason 3 just ended.We measured every second of it.
Two finales. Two years apart. One dataset that captures how fan attention on HBO Max shifted between them.
The reckoning
Two reigns on the scales. Tap each season to reveal what it was worth.
$MPV™ (Dollar Media Placement Value™) quantifies the commercial value of a title's placement across CTV home screens and menus, based on visibility, position, and estimated engagement.
01 · Your call
Guess it: how much did total $MPV™ grow between the Season 2 and Season 3 runs?
02 · The shape of attention
Two runs, day-aligned
Both seasons plotted as days since premiere, 16 scans each. The finale (day 53) is marked on both lines.
Both seasons tracked on the same 16-scan cadence (day 0 to day 53) across their Jun–Aug windows.
03 · The finale effect
One number separates a good run from a coronation
04 · Where the value lived
The platforms that carried each run
Season 2 top platforms
- 1.Xfinity$2.82M
- 2.Apple TV$1.42M
- 3.Fire TV$1.23M
- 4.Samsung TV (2020)$1.20M
- 5.Spectrum$1.17M
Season 3 top platforms
- 1.Roku$6.31M
- 2.Fire TV$3.24M
- 3.Xfinity$1.93M
- 4.Vizio TV$1.06M
- 5.PS5$0.78M
Platform coverage expanded between the two measurement windows, so figures reflect each season's own tracked footprint.
05 · Best in show
The single placements that out-earned everything else
Every run has one placement that does the heavy lifting. Season 3's winner more than tripled the value of Season 2's: the clearest sign of how much bigger the campaign played second time around. Tap each card to crown it.
Your move
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